You may still be polishing off the last of the champagne and eggnog, but we’re already one week into the new year. It’s time to wake up from the food coma and get serious about growing your business in 2015.
Problem is, there are a million things you can do to grow your online business. You can write more content, better content, improve SEO, hire more employees, start an Instagram promotion, boost social sharing, do a publicity stunt, use PPC advertising, guest blogging, or get better at email marketing. There are so many things you can do, but what should you do? Where should you focus your energies in 2015 for maximum impact on the bottom line? Fix Where You’re the Worst Growing a business doesn’t happen from any single activity, it happens when you’re continually getting better and optimizing your business to deliver the best possible experience. Doing this requires shifting your thinking away from one-off tactics, and instead focusing on lifting conversion rates throughout the lifecycle. The places where you will have the biggest impact are the areas in which you are currently the worst. You can’t just be good at turning strangers into visitors, you have to turn those visitors into users or customers, then turn those customers into repeat buyers. If you’re underperforming in one of these areas, your whole business will suffer. How to Identify Where You are Underperforming Acquisition The acquisition stage is focused on one thing – get more eyeballs. Traffic is the lifeblood of any ecommerce store. You need eyeballs, and lots of them, to keep an ecommerce store growing. Check this:
Recommendations for improvement:
Conversion Once you’ve got the eyeballs, it’s time to turn them into paying customers. Small, targeted tweaks to the conversion process can have a big impact on overall growth. If you use data wisely at this point you can get big results with much lower effort. Check this:
Recommendations for improvement:
Retention If you have a steady stream of new customers coming in, it’s time to look at how you keep them coming back. Check this:
Recommendations for improvement:
Reactivation If you’re younger than a year, don’t worry too much about reactivation. You will lose customers, but at this point it’s more important to focus on acquisition and conversion. Once you’re more established, it’s time to start looking at how to get those churned customers back. Check this:
Recommendations for improvement:
Test and Measure Once you know your weak spot, it’s time for the fun stuff – testing new tactics and measuring the results. Remember: you don’t have to have all the answers up front. Just make sure you’re always trying new things and learning what works! Shameless Plug Want a marketing strategy grounded in data and aimed at fixing your business where it needs it most? Get in touch. We’ve got the tools and the people that can help you conduct the types of analysis described in this post. |
My Recent SEO Project
Machine Tools Emart Shirdi tour package Shirdi tour package by Flight from Chennai AuthorWe are SEO Expert In India Archives
May 2016
Categories
All
|