Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.
Google: We Are Working On Making The Penguin Update Happen Continuously
At SMX, Google says they hope to release a new Penguin update that is updated by itself in the next several months.
At SMX Advanced, Google’s Gary Illyes announced that Google is working toward a continuously running Penguin update. He admitted that Penguin currently runs slowly, but said Google is working to make it update in real time. If that happens, the algorithm will get data that is refreshed all the time. Currently, the data has to be manually refreshed to see any ranking changes for sites impacted by Penguin.
Illyes explained it is hard for Google to do this right now because it requires a lot of reworking of the algorithm. But that is their goal, to make the Penguin algorithm run by itself, without manually refreshing any data. Illyes said this kind of change is months away and didn’t estimate a date for when webmasters can expect this change.
He also said that Google doesn’t see the update Panda ever running continuously, but rather requiring a manual data refresh.
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