I was furious when keyword data disappeared from Google Analytics (GA).
I mean, how could I possibly optimize a website without keyword data?!?! It didn't take me long to realize I was overreacting. In fact, I quickly realized how trivial keyword data was. Search engines are pretty damn good at what they do. If you properly optimize your content, people will find it with the keywords you intended. (You should set up an SEO dashboard in GA to verify your results.) The truly valuable keywords are the ones visitors use within your site. When mined correctly, internal terms uncover how and why users engage with content. These insights provide clear direction to improve content, SEO, and the user journey (resulting in increased conversions, leads, and sales). In this post, I'll cover three things:
Setting up GA site search reporting Standard GA implementation doesn’t have internal search reporting configured. In order to get the data, we need to input some information into GA manually. Follow these steps to get it up and running:
You may still be polishing off the last of the champagne and eggnog, but we’re already one week into the new year. It’s time to wake up from the food coma and get serious about growing your business in 2015.
Problem is, there are a million things you can do to grow your online business. You can write more content, better content, improve SEO, hire more employees, start an Instagram promotion, boost social sharing, do a publicity stunt, use PPC advertising, guest blogging, or get better at email marketing. There are so many things you can do, but what should you do? Where should you focus your energies in 2015 for maximum impact on the bottom line? Fix Where You’re the Worst Growing a business doesn’t happen from any single activity, it happens when you’re continually getting better and optimizing your business to deliver the best possible experience. Doing this requires shifting your thinking away from one-off tactics, and instead focusing on lifting conversion rates throughout the lifecycle. The places where you will have the biggest impact are the areas in which you are currently the worst. You can’t just be good at turning strangers into visitors, you have to turn those visitors into users or customers, then turn those customers into repeat buyers. If you’re underperforming in one of these areas, your whole business will suffer. How to Identify Where You are Underperforming Acquisition The acquisition stage is focused on one thing – get more eyeballs. Traffic is the lifeblood of any ecommerce store. You need eyeballs, and lots of them, to keep an ecommerce store growing. Check this:
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Conversion Once you’ve got the eyeballs, it’s time to turn them into paying customers. Small, targeted tweaks to the conversion process can have a big impact on overall growth. If you use data wisely at this point you can get big results with much lower effort. Check this:
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Retention If you have a steady stream of new customers coming in, it’s time to look at how you keep them coming back. Check this:
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Reactivation If you’re younger than a year, don’t worry too much about reactivation. You will lose customers, but at this point it’s more important to focus on acquisition and conversion. Once you’re more established, it’s time to start looking at how to get those churned customers back. Check this:
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Test and Measure Once you know your weak spot, it’s time for the fun stuff – testing new tactics and measuring the results. Remember: you don’t have to have all the answers up front. Just make sure you’re always trying new things and learning what works! Shameless Plug Want a marketing strategy grounded in data and aimed at fixing your business where it needs it most? Get in touch. We’ve got the tools and the people that can help you conduct the types of analysis described in this post. Step 1: Define Your Target Audience and Their Needs
Step 2: Categorized Keyword Research Step 3: Finding Gaps and Opportunities Step 4: Define Competitors Step 5: Spying On (and Learning From) Your Competitors Step 6: Customized SEO Strategy & Recommendations Step 7: Must-have SEO Recommendations Step 8: Prioritize and Summarize Until recently I headed up technical marketing for Yahoo Media, where our competition was in verticals like news, sports, movies, games, and finance to name a few. In terms of online competitiveness, this is nothing to sneeze at. This is how I learned to base everything I do on strategy. A LESSON LEARNED Let me tell you a story. Early in my tenure at Yahoo we tried to get into the site dev process in the early stages in order to work SEO into the Product Recommendations Documents (PRD) before wireframing began. But as a fairly new horizontal group not reporting into any of the products, this was often difficult. Nay, damn near impossible. So usually we made friends with the product teams and got in where we could. SEO is an optimization technique that is handled to generate high amount of traffic to the targeted webpages from search engine results. Most of the online businesses stay good in the industry because they are consider doing best SEO strategies for their business websites with the help of SEO professionals or even by themselves. It is essential for all business website owners to have good understanding of SEO knowledge. Obviously, it is better to consider joining SEO training course from professionals to learn all the SEO strategies.
Here are the few major advantages of learning SEO training course: SEO strategies are not being remains same for all the months. The algorithms will change frequently according to the search engines updates. So it is mandatory that you need to update yourself frequently according to the latest algorithms updated by search engines. Learning SEO training course plays an important role in understating latest information and algorithms. Not a big issue even if you are a beginner to the SEO industry, it is possible that you can learn Search Engine Optimization techniques after very few days from the date you started your SEO training course. The duration of the SEO course will not me more than 2 weeks and SEO is the only course that you can learn all the aspects and techniques without spending months and years. You may think like why you should learn SEO training course from professionals by spending time and money as there are many sources like free tutorials and videos out there around the internet to download at free of cost. Am I right? If so, kindly take diversion from the way you think. Why because I can say sure that you definitely cannot be able to learn SEO strategies by means of free tutorials and videos as it only explains about the very few basics with outdated concepts. As a fact, no one would simply get interest on learn from themselves rather getting guidance from professionals. When you joined in a professional institute, then you will be provided best prepared materials from experts about SEO strategies and then will teach you every aspect about the current SEO trends. Learning SEO training course with the assistance form experts as well as with the help of properly structured materials help you never forget the stuffs you learned from the material till your lifetime. In conclusion, understating SEO concepts without joining SEO training course is exactly difficult and I hope the above mentioned advantages of learning SEO training course now gave you feel like joining in a best institute in tour city. So, without delay join today and start leaning SEO strategies. There are many things that prompt an individual to step into online business. Most of them are known to be having a great belief that they can easily earn money by simply having a website. It is indeed true that they must be having a website to make their products and services online. But, it is also important to let other people familiar about your website and also you can do it simply, if you invest your time and effort, in order to enhance your search engine visibility and ranking.
The most important thing is that you can easily find many SEO companies offering their services to assist you to achieve a good search engine ranking. However, it becomes hard sometimes for small businesses to invest a lot of money in marketing and search engine optimization technique. Well, if you have lack of idea in this regard and also don't know how to do it properly, it is viable to perform some research and locate the company offering affordable SEO packages. Meanwhile, if we are talking about the right SEO package, it is highly important to compare lots of other options available too. Make sure the package you choose is highly effective and delivering desired outcomes. It must be able to boost search engine ranking of your website. Here, it is also important that you need to choose the most appropriate package keeping in mind the type of services included in the same. An SEO package, in general, includes some crucial activities that include contextual link building, article marketing and more. So, it is better to get the details about the number of articles included in this package. You should in fact clearly ask them how many blogs they post on a monthly basis. In addition, getting detailed information regarding hubs, web 2.0 updates and more are also important while selecting the most appropriate package. Moreover, directory submission is another important part of the SEO activity so you must ensure that your package includes this activity and also find out how many submissions are included in the package that you are going to opt for. The idea cannot be refused that different SEO agencies have different SEO packages. Meanwhile, most of their services tend to be same to one another. Apart from this, some packages have also special services, so you are advised to find them. For instance, just by paying a little more dollars you can get package providing an article submission to higher page rank sites. Search engine optimization services really are a need of every business to connect to the' goal customers. They are well aware of the latest seo techniques, tools, and styles and offer results that are assured.SEO stands for Search Engine Optimization. The growth of the need for web promotion as well as web businesses has generated an ever-growing demand of a search engine optimization service. It has thought to be the most critical constituent of online marketing strategy.
All about SEO Services Though SEO services are always in high demand but it cannot be said with, complete assured that every organization that was small have benefitted due to their services. Quite a few back links that are offered to your internet site largely supports that Google rates the precise value of a website's content based on numerous standards as well as the page rank. If you are a newbie to the subject, it is better to avail the services of a search engine optimization supplier as opposed to doing it alone. Professional search engine optimization's knows how to take care of a site and raise its rank in the Google front-page. Are being trained using the approaches of diverting visitors to become potential customers, and increasing a site's visibility. An SEO pro is well aware of new SEO trends, the current Google upgrades, and everything. However, when deciding on a search engine optimization company, it is necessary to keep a fewer matters at heart. Firstly, you must make your provider comprehend about your necessities. It is important to assess the grade of the service supplier with whom you intend to work. Another important aspect that needs to be considered would be to check not or if the search engine optimization experts are well aware of the existing search engine optimization tendencies. Seo services includes blog comments, backlinks, Social bookmarketc. One of the most well-known post directories happens to be EzineArticles.com, which not only receives high traffic but in addition shares a great relationship with Google. Accordingly, if you can often submit your posts to the directory that is top notch, you are able to get to create high quality SEO backlinks to your website. What Does Your Back linking Service Provider Do? Using it is the easiest sensed method of getting valuable backlinks. You do not have to be concerned and excruciate much of your attempts from trying out back linking scheme that is different and intense. Whatever you must do will be to avail the most effective back linking bundles provided by most of the suppliers today. Effectual way of getting public exposure The primary aim of internet marketer or company owner would be to at all times market their company in many competitions' line. Together with the service that was proper, it has ensured that one's web site or company increases exposure. As your back linking support supplier executes correctly these schemes, expect your website's public exposure such enlarging. Here are 5 EASY steps we’ll take together to help you start a blog and make money online.
Are you curious about how to make money online? Think that starting a blog is the way to go? Great! Starting a blog can be a solid way to make long-term income – just for doing some writing on stuff you actually like and care about. But there’s a little more to it than that AND it may not be for everyone. This is not a get rich quick or plug and play business. If that’s what you’re looking for, this is not the place for you. BlogPress: How To Start A BlogYes, you can make a lot of money online but, like other traditional businesses, it’s not guaranteed. Anyone who tells you otherwise, is not being truthful. Our goal is to help people who are really serious about building a real online business – because you can make a little, or a lot of money. That all depends on you… Here’s the big difference between making money online and going to a job every day. If you do it right, the work you do today, this week, and this year – will continue making money for years to come. 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Improve your link building strategy with these link building tips and tricks. Read through and follow these guides and you’ll have a full-fledged link building campaign up and running in no time. Link Building Strategy, link building services Link Building Strategy 101: SEO Link Building Basics Link Building Strategy 101: 5 Simple Ways to Build Links that Have Authority AND Great Anchor Text – Link building has huge benefits for your internet marketing strategy. This guide is perfect for link building beginners. Link Building Magic: Turning Citations into Links – Learn how to turn mentions of your brand or products into valuable links that add to your search engine optimization strategy. Super-Quick Link Building Tips – These link building tips are quick, easy, and effective! Link Popularity Case Study: The Domino Effect of Inbound Links – Find out how one or two really big links can produce a string of additional links reaching back to your content. SEO link building gold! SEO Link Building Strategy: Intermediate Techniques Five Experts on SEO Link Building – See what our five experts have to say about SEO link building strategy for search engine optimization. Top Article Submission Websites for Link Building –Ken Lyons shares a great SEO strategy for getting your articles accepted and syndicated. Want More Link Juice? Here’s an Easy Way to Get It – This post explains how to find pools of link equity in your site and “drain” them to other pages. Link Strategy: Get Do Follow Links from Wikipedia Articles in Four Simple Steps –Wikipedia links are no-follow, but this post explains an internet marketing strategy for obtaining passive, recurring, and authoritative links by leveraging the popularity of Wikipedia. How to Find and Fix Broken Links on Your Website – Not a link building guide per se, but an important step for site maintenance, and therefore important for your search engine marketing strategy. The Problem with Footer Links in SEO – This guest post by Lior Levin points out the inherent problem with links in a site’s footer as opposed to the body of the page. Advanced Link Building Strategy: Expert Link Building Tips Advanced Link Building Strategy: Clone Your Most Successful Link Profiles – You know that analyzing links on competitor sites is important, but did you know you should also be examining your own link profiles for new link opportunities? Learn how to replicate past success to benefit weaker ranking pages. Five Myths About Link Building – Learn the truth behind five common link building myths. How to Create Amazing Backlinks –This link building guide outlines a five-step process for discovering what people are linking to, who’s linking to it, why they’re linking to it, and how you can benefit. Link Building Strategy: Using Educational Linkbait to Get Valuable .edu Links – This guest post by Rebecca Haden offers a smart SEO link building strategy for getting high-value links from powerful .edu domains. We Got a Link from The New York Times – While some sneer at link baiting, it’s a valuable link building strategy and nothing to be ashamed of! The best link building strategy is the one that brings in the most links - just look at our success! What Is The Google Penguin Update?
Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape. Google: We Are Working On Making The Penguin Update Happen Continuously At SMX, Google says they hope to release a new Penguin update that is updated by itself in the next several months. At SMX Advanced, Google’s Gary Illyes announced that Google is working toward a continuously running Penguin update. He admitted that Penguin currently runs slowly, but said Google is working to make it update in real time. If that happens, the algorithm will get data that is refreshed all the time. Currently, the data has to be manually refreshed to see any ranking changes for sites impacted by Penguin. Illyes explained it is hard for Google to do this right now because it requires a lot of reworking of the algorithm. But that is their goal, to make the Penguin algorithm run by itself, without manually refreshing any data. Illyes said this kind of change is months away and didn’t estimate a date for when webmasters can expect this change. He also said that Google doesn’t see the update Panda ever running continuously, but rather requiring a manual data refresh. Be a part of the world's largest search marketing conference, Search Engine Land's SMX East. |
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