Step 1: Define Your Target Audience and Their Needs
Step 2: Categorized Keyword Research
Step 3: Finding Gaps and Opportunities
Step 4: Define Competitors
Step 5: Spying On (and Learning From) Your Competitors
Step 6: Customized SEO Strategy & Recommendations
Step 7: Must-have SEO Recommendations
Step 8: Prioritize and Summarize
Until recently I headed up technical marketing for Yahoo Media, where our competition was in verticals like news, sports, movies, games, and finance to name a few. In terms of online competitiveness, this is nothing to sneeze at. This is how I learned to base everything I do on strategy.
A LESSON LEARNED
Let me tell you a story. Early in my tenure at Yahoo we tried to get into the site dev process in the early stages in order to work SEO into the Product Recommendations Documents (PRD) before wireframing began. But as a fairly new horizontal group not reporting into any of the products, this was often difficult. Nay, damn near impossible. So usually we made friends with the product teams and got in where we could.
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