Search Engine Optimization Sevices
Logic InfoTech SEO Provides
Search Engine Optimization refers to the compilation of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo, Bing, Ask Etc) via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) is target paid listings.
It involves the process of making your website and copy search engine friendly so that you can increase your returns from the traffic you start to receive. Here simplicity scores over fancy design. A search engine friendly website is easy to navigate, uses text links for navigation rather than flash menus and scores high on usability..
Advantages of SEO:
Research shows that some researchers never click on the sponsored listings and others don't realize that these links are paid for. Approximately 80% of clicks are on natural listings and 20% on paid listings. A principal benefit of SEO is its cost-effectiveness as there is no payment to the search engine for being placed within it.
This is very important for the 'search head', high volume low intent searches which are expensive in paid search. The cost of SEO is relatively fixed, independent of click volume. After initial optimization costs, the cost per click reduces whilst paid search is essentially a variable cost.Thus there are no media costs although resources are necessary for analysis of key phrases and to complete optimization on the website pages.